BOOK MARKETING
BOOK MARKETING
Strategic campaigns including:
Social-media graphics & posts
Email-sequence planning
Press-release development
Review outreach & ARCs
Paid-ads setup & targeting
Strategic campaigns including:
Social-media graphics & posts
Email-sequence planning
Press-release development
Review outreach & ARCs
Paid-ads setup & targeting
Strategic Book Marketing: Ensure Your Story Finds Its Audience
All the writing, editing, and formatting in the world won’t matter if your book doesn’t reach readers. Effective marketing is the bridge between your manuscript and its audience. At Abacus Publishing, our marketing services are designed to:
Craft Your Unique Selling Proposition (USP):
• Collaborate with you to identify the angle that sets your book apart—whether it’s a fresh perspective, specialized research, or an emotional hook• Develop clear messaging that resonates with bookstores, librarians, reviewers, and readers
Multi-Channel Promotion:
• Collaborate with you to identify the angle that sets your book apart—whether it’s a fresh perspective, specialized research, or an emotional hook• Develop clear messaging that resonates with bookstores, librarians, reviewers, and readers
Media Outreach & Author Branding:
• Press release creation and distribution to relevant media outlets (blogs, podcasts, magazines)• Outreach to book reviewers, influencers, and book clubs—leveraging relationships to secure early endorsements and visibility
• Guidance on author platforms: website optimization, author bios, headshots, and promotional materials
Sales Funnel Development:
• Landing page design that captures interest and encourages pre-orders or mailing list sign-ups• Lead magnet creation (e.g., free sample chapters, short stories) to grow your fan base
• Analytics tracking to monitor click-through rates, conversion rates, and sales metrics—allowing data-driven adjustments
Strategic Book Marketing: Ensure Your Story Finds Its Audience
All the writing, editing, and formatting in the world won’t matter if your book doesn’t reach readers. Effective marketing is the bridge between your manuscript and its audience. At Abacus Publishing, our marketing services are designed to:
Craft Your Unique Selling Proposition (USP):
• Collaborate with you to identify the angle that sets your book apart—whether it’s a fresh perspective, specialized research, or an emotional hook• Develop clear messaging that resonates with bookstores, librarians, reviewers, and readers
Multi-Channel Promotion:
• Collaborate with you to identify the angle that sets your book apart—whether it’s a fresh perspective, specialized research, or an emotional hook• Develop clear messaging that resonates with bookstores, librarians, reviewers, and readers
Media Outreach & Author Branding:
• Press release creation and distribution to relevant media outlets (blogs, podcasts, magazines)• Outreach to book reviewers, influencers, and book clubs—leveraging relationships to secure early endorsements and visibility
• Guidance on author platforms: website optimization, author bios, headshots, and promotional materials
Sales Funnel Development:
• Landing page design that captures interest and encourages pre-orders or mailing list sign-ups• Lead magnet creation (e.g., free sample chapters, short stories) to grow your fan base
• Analytics tracking to monitor click-through rates, conversion rates, and sales metrics—allowing data-driven adjustments
Our marketing team combines creativity with strategic planning to ensure your book doesn’t disappear into silence. We’ll work closely with you, incorporate your feedback, and adapt campaigns based on real-time results. With Abacus Publishing, your narrative will be recognized, talked about, and recommended—long after launch day.
Our marketing team combines creativity with strategic planning to ensure your book doesn’t disappear into silence. We’ll work closely with you, incorporate your feedback, and adapt campaigns based on real-time results. With Abacus Publishing, your narrative will be recognized, talked about, and recommended—long after launch day.
DISCLAIMER
Please note: All company logos and trademarks on our website are the property of their respective owners. We are not affiliated with, endorsed by, or officially connected to these companies or their trademarks. Their use here is solely for identification purposes and does not imply endorsement, affiliation, or partnership .All information and content on our website are provided for informational purposes only and should not be considered professional advice. We do not guarantee the accuracy or completeness of any information. We are not responsible for any errors or omissions, nor for any results obtained from using this information. We encourage you to evaluate the content independently before making any decisions.
Y2BUnique Creation, 2024. All rights reserved.
DISCLAIMER
Please note: All company logos and trademarks on our website are the property of their respective owners. We are not affiliated with, endorsed by, or officially connected to these companies or their trademarks. Their use here is solely for identification purposes and does not imply endorsement, affiliation, or partnership .All information and content on our website are provided for informational purposes only and should not be considered professional advice. We do not guarantee the accuracy or completeness of any information. We are not responsible for any errors or omissions, nor for any results obtained from using this information. We encourage you to evaluate the content independently before making any decisions.